1. Ask referrals from your new client base
Capitalize on your current client base and ask them for referrals. Make sure that the first person that you ask is one of your foremost clients. Pleased clients are already roaring fans and they’re boiling over with connections that they think can already gain from your assistance. However, don’t wait for them to tell you, but take the initiative to ask them to share 2-3 people that they think could gain from your help. They will be boiling over with excitement sharing the leads with you. They can refer you to promising clientele that will be ideal for the business and fit your ideal purchaser profile.
For example, say “I have taken so much thrill working with you and having you as my customer. I would really love to have the time to return the benefit and provide service to your family and friends. Maybe you can set an consultation for us so we can meet? That would be truly appreciated.”
Or you can simply ask for the names and contact information and contact them yourself, but open the conversation with “(the name of your client) referred me and thought you would be able to benefit from our services”.
Don’t forget to send a thank you gift as an omen of gratitude to your customer. This will make them merry and may even lead to more referrals in the future.
2. Establish partnership with small businesses that cater to the same audience
Put together associations with other businesses in your territory that accommodate the same market as yours. Relax; we’re not talking about befriending competition. What you’re going to do is approach businesses that accommodate different goods or services than yours.
For example: If you’re selling health and wellness products, the businesses that you’re likely to build an alliance with are: the local gyms, sports associations, and alternative medical practitioners.
Introduce your products to these organizations and ask if they can refer you to their clients. Lay the rewards and advantages that the cooperation can bring to them like telling them that you’ll also refer their businesses to your clients. Doing so can easily gain their approval since it’s going to be a win-win situation for both parties.
3. Ask referrals from local churches and charities
How? These institutions have one thing in common-they are both non-profit organizations. They want to raise money to sustain their operations and the programs they offer. Take advantage of this opportunity to score referrals.
Simply collect a list of donors that already gave contributions to these institutions. Then look for the right people that you need to approach and propose that for every referral that is sent from their organization to your business, you will take a percentage of the sales and donate it to them. In return, these institutions will agree to promote your business; another win-win situation for both parties.